DIR_COLORS

From /etc/DIR_COLORS.xterm:

# Below are the color init strings for the basic file types. A color init
# string consists of one or more of the following numeric codes:
# Attribute codes:
# 00=none 01=bold 04=underscore 05=blink 07=reverse 08=concealed
# Text color codes:
# 30=black 31=red 32=green 33=yellow 34=blue 35=magenta 36=cyan 37=white
# Background color codes:
# 40=black 41=red 42=green 43=yellow 44=blue 45=magenta 46=cyan 47=white

I like DIR 01;36, personally.